Beike
A brand designer, graphic art director, and AI product designer working in Beijing, with 8 years of experience in brand strategy and creative design.
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Work
- Lovart Branding&Experience design（2025）
- LiblibAI Branding&Experience design（2025）
- Zaoci App Branding design（2025）
- xiaohongshu AIGC tool design（2023）
- Dongdao Brand strategy and design（2017）
CV
Beike
Brand Designer
Graphic Art Director
AI product designer
拥有8年+ 品牌设计、平面视觉指导、AI产品设计 复合经验，深耕4A广告与互联网行业，擅长从品牌策略出发，打造兼具商业价值与视觉冲击力的全链路视觉解决方案。主导过数十个头部品牌全案设计、营销视觉体系搭建，具备从策略拆解、创意构思到团队管理的全流程把控能力，助力品牌实现视觉资产增值与营销目标达成。
1. 品牌设计全案：精通品牌视觉体系搭建、LOGO创意、线下物料延展，服务过AI科技、快消、互联网等多领域客户，输出符合品牌调性和传播诉求的差异化视觉方案。
2. 平面视觉指导：擅长把控品牌视觉、营销场景的视觉风格，统筹设计团队完成创意执行，确保视觉输出的统一性与感染力。
3. AI产品设计：AI Agent品牌和产品体验设计经验，平衡美学呈现与AI native原生感，提升AI技术语境下的品牌认知与传播，提升用户使用体验。
With over 8 years of experience in brand design, graphic visual guidance, and AI product design, I have a deep understanding of the 4A advertising and Internet industries. I excel at creating comprehensive visual solutions that combine commercial value and visual impact, starting from brand strategy. I have led the overall design and marketing visual system establishment for dozens of top brands, possessing the ability to control the entire process from strategy decomposition, creative conception to team management, helping brands achieve visual asset appreciation and marketing goals.
1. Comprehensive brand design: Proficient in building brand visual systems, creating logos, and extending offline materials. Have served clients in various fields such as AI technology, FMCG, and Internet, delivering differentiated visual solutions that align with brand tone and communication goals.
2. Graphic Visual Guidance: Proficient in managing the visual style of branding and marketing scenarios, coordinating the design team to execute creative ideas, and ensuring the consistency and appeal of visual output.
3. AI product design: Experience in AI Agent brand and product experience design, balancing aesthetic presentation with an AI native feel, enhancing brand recognition and communication in the context of AI technology, and improving user experience.
EducationTianjin University of Science and Technology
2017
Employment LiblibAI
AIGC Technology Company
Brand Designer
Graphic Art Director
AI product designer
2025 -
Xiaohongshu
Creative design expert
2023
Dongdao
Leading brand creative company
Senior brand designer
2017-2021
AwardsiF Design Award
2020
German National Design Award
2020
Last Updated 24.10.37