Beike
A brand designer, graphic art director, and AI product designer working in Beijing, with 8 years of experience in brand strategy and creative design.
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Work
- Lovart Branding&Experience design（2025）
- LiblibAI Branding&Experience design（2025）
- Zaoci App Branding design（2025）
- xiaohongshu AIGC tool design（2023）
- Dongdao Brand strategy and design（2017）
Recent Projects
Lovart—The design agent
Branding & Experience design
The core of this project is to explore the ultimate value of design, which is to make technology a medium for expressing humanities. Lovart believes that intelligent design should not be an impersonal efficiency tool, but rather a creative partner that understands aesthetics, has warmth, and can empathize, allowing every design requirement to produce works that combine both "technical precision" and "humanistic uniqueness".
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LiblibAI 2.0
Branding & Experience design
LiblibAI is a multimodal AI creation platform positioned as an "AI-Native creation infrastructure". With a core architecture of "open-source model ecosystem + modular tool flow", it covers the entire creation process including image, video, 3D, LoRA training, and serves B/C end users such as designers, self-media, and enterprises. Meanwhile, it builds a complete ecological chain of "creation - sharing - copyright - sale".
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Zaoci Branding design
Zaoci is an AI-driven original IP video community, focusing on low-threshold AI video creation and IP incubation, combining tool attributes and community ecology. As the first AI-driven original IP video community in China, it serves as both an AI video creation tool and a platform for IP incubation and co-creation, enabling users to create exclusive IP and video content without requiring professional skills.
[Coming soon...]
Xiaohongshu
Build a brand-new text AI tool
Responsible for the design of Xiaohongshu's brand-new AI text publishing tool from scratch, with a DAP increase of over 500% in 8 months since its launch, and continued growth. It has now successfully generalized and gained popularity both inside and outside the platform.
[Coming soon...]
Dongdao
Brand strategy and creative design
I have led the full-case design, marketing visual system establishment, and creative implementation for dozens of top brands including Suning and iQIYI. I possess the ability to control the entire process from strategy decomposition, creative conception to team management, helping brands achieve visual asset appreciation and marketing goals.
[Coming soon...]