Lovart Branding & Experience design
Lovart
Your AI Design Partner
Team
Design Lead: Zijie, Beike
Brand Design: Beike
Dynamic Design: Awen, Xiaotao
Experience Design: Awen, Jihao
Video Creativity: Xiaotao, Zhai Xue
Lovart是全球首个专业级 AI 设计 Agent，定位为「你的AI设计伙伴」，核心是用自然语言交互完成从创意构思到专业交付的全链路设计工作，而非单纯的图像生成工具。
该项目的核心是探讨设计的终极价值，是让科技成为人文的表达载体——
Lovart认为，智能设计不该是冰冷的效率工具，而应是懂审美、有温度、能共情的创意伙伴，让每一份设计需求都能生长出“技术精准度”与“人文独特性”兼具的作品。
Lovart is the world's first professional-grade AI design agent, positioned as "your AI design partner". Its core functionality is to complete the entire design process from creative conception to professional delivery through natural language interaction, rather than being a mere image generation tool.
The core of this project is to explore the ultimate value of design, which is to make technology a medium for expressing humanities. Lovart believes that intelligent design should not be an impersonal efficiency tool, but rather a creative partner that understands aesthetics, has warmth, and can empathize, allowing every design requirement to produce works that combine both "technical precision" and "humanistic uniqueness".
我们通过角色化的品牌形象设计，为Lovart赋予直观的性格和表情，让抽象的Agent概念变得直观和可被感知。
Through our personalized brand image design, we endow Lovart with an intuitive personality and expression, making the abstract concept of Agent intuitive and perceivable.
我们帮助用户用全新视角审视设计，用全新的交互方式，完成所想即所得。
We assist users in examining design from a fresh perspective and achieving what they envision through innovative interaction methods.
identity
我们尝试把Agent当做消费品来来定义，不做单纯的应用工具，做人事物理空间的情感链接，做用户的身份认同。
We attempt to define Agent as a consumer product, rather than a mere application tool. It serves as an emotional connection between people and physical space, and as a means of user identity recognition.